Fundraising Campaign Design / HomeFront
The annual appeal is HomeFront’s biggest yearly fundraising campaign and is vital for the organization to continue to serve families. I researched, gathered feedback on the organizations wants and needs for the project, and presented concepts and drafts for various print and digital assets. Having worked at the organization in other capacities, as well as in other non-profit settings, I contributed to the vision and strategy of the fundraising campaign and helped clarify the brand and positioning of the organization.
The pieces were mailed or emailed to tens of thousands of households, and have successfully met fundraising goals to date.
HomeFront’s mission is to end homelessness in Central New Jersey by harnessing the caring, resources and expertise of the community. We lessen the immediate pain of homelessness and help families become self-sufficient. We work to give our clients the skills and opportunities to ensure adequate incomes, and we work to increase the availability of adequate, affordable housing. We help homeless families advocate for themselves individually and collectively.
Printed collateral
Folded brochure appeal
Letterhead
Envelope
Outdoor banner
Mailed to approximately 23,000 households.
Digital assets
E-newsletter graphic
Email signature graphic
Facebook banner
Emailed to approximately 19,000 people.
Other assets/sketches
Vector illustrations representing organization’s core program areas
