Product Concept + Branding / care

A friend and I developed the product concept for care, and I created an initial brand, both visual and strategy. A few years later I re-thought both the product concept and branding. The concept started with each product being sold with a designed booklet at an monthly interactive arts and cultural festival in Richmond, VA. I then connected with a couple local businesses, a coffee shop and a thrift store, to sell the care squares. During the re-brand, I focused the product, branding, and packaging on selling in a different type of store setting, with the goal of scaling it.