Brand Refinement, Photography, Print + Digital Assets / Groundwork RVA

Brand Refinement, Photography, Print + Digital Assets / Groundwork RVA

I clarified Groundwork RVA’s visual identity with a simplified and recognizable logo, designed iconography to coincide, and designed an informational printed brochure for community and fundraising purposes. I also made some basic enhancements to the organization’s Wordpress and brought the updated visual identity to that space.

I also created a simple visual identity for one of Groundwork’s programs, Urban Archaeology Corps, a partnership with the National Park Service. I photographed student participants during the archaeological excavation and created social media assets for Groundwork and public events for the program.

Groundwork RVA is a non-profit organization in Richmond, VA that works with youth to occupy a hands-on role in creating positive changes to enhance green spaces in Richmond communities.

In Urban Archaeology Corps, Richmond, VA high school students excavated an archaeological site and conducted oral histories in a community called Gravel Hill, where a group of freed slaves lived the 1780s. The program aimed to use archeology as a vehicle for young people to learn about urban national parks and their surrounding communities, the diverse histories and resources that make these places special, and public service and NPS employment.