Proposed Visual Identity /Diversity Thrift
Diversity Thrift is both a thrift store, as as well as a partnering foundation that offers welcoming community spaces. programming, and advocacy for the LGBTQIA+ community of Richmond, VA. The organization’s mission is:
The varying shapes and colors represent the heart of their mission: diversity and the notion that all are included and embraced when shopping or participating. In the environment Diversity Thrift creates, embracing yourself, your identity, and your uniqueness is not something you need to shy away from or hide, and you are welcome there.
Logo options
Visual identity and brand style guide
Guidelines on how to use logo, colors, and typefaces in various applied uses, as well as new ideas on where to use the visual identity in the store.